Calcorp Capital · New Website

Calcorp Capital — new homepage directions.

Homepage concepts for calcorpcapital.com — all grounded in Neville Calvert's forty-eight years of corporate-finance advisory and the two companies he ran himself. The one at the top is built to Neville's actual brand (royal blue, white and black, from his reference deck); two earlier takes follow, with two more kept for reference below.

Recommended
On-brand primary · Neville's colours
Recommended Direction E · On-brand

Royal Blue

Built directly to Neville's brand. Royal navy (#000066), white and black — taken from his reference deck — with the CCR monogram, the full "Calcorp Capital Resources" wordmark, a serif type system, and his "Unlocking value" interlocking motif. White backgrounds throughout (no black), exactly as he asked.

Source · His reference deck (Calcorp brand)
Palette · #000066 royal, white, black
Type · Source Serif 4 + Inter
Voice · Firm-first, third-person
View live homepage →
Earlier recommended takes
Recommended
Direction A · Light

Limestone

An established, private-advisory register — generous whitespace, a deep bottle-green accent and a refined serif. Reads as credible, calm and institutional. The conventional-but-distinctive choice.

Tone · Established & institutional
Type · Newsreader + Schibsted Grotesk
Palette · Limestone, ink, bottle green
Voice · Clear, confident, third-person firm
View live homepage →
Recommended
Direction C · Photographic

Heritage

An editorial, photography-led direction — real imagery of South Australia (Adelaide Hills, heritage sandstone, the coastline), a serif body, no monospaced fonts, and fluid sizing that composes on full-width screens. The "not-AI" pass: no numbered sections, no tracked-out labels.

Tone · Editorial & rooted in place
Type · Fraunces + Newsreader (serif body)
Palette · Oat, espresso, terroir green
Voice · Established, third-person
View live homepage →

Other directions

Direction B · Dark

The Search

An evolution of the draft you already made — the dark editorial, brass-on-ink palette and your father's quote, taken to production quality with a full structure. Reads as distinctive, personal and memorable.

Tone · Personal & distinctive
Type · Fraunces + IBM Plex
Palette · Ink, paper, brass
Voice · First-person, narrative
View live homepage →
Direction D · Conventional

Firm-first

Built to peer convention — white, navy, a solid conventional header, real boardroom photography, and centered serif section labels. Structured as a real advisory firm (Firm · What We Do · Experience · People · Contact), not a personal essay. Modelled on Gresham, Flagstaff, Allier and Centerview.

Tone · Established, institutional
Type · Spectral + Public Sans
Palette · White, navy, slate
Voice · Firm-first, third-person
View live homepage →

Live previews render above. All four are self-contained, responsive and ready to deploy. · See the original Claude draft for reference.