Calcorp Capital · New Website

Two directions, one advisory.

Two homepage concepts for calcorpcapital.com — both grounded in Neville Calvert's forty-eight years of corporate-finance advisory and the two companies he ran himself. Open each, scroll, and tell us which voice feels right.

Direction A · Light

Limestone

An established, private-advisory register — generous whitespace, a deep bottle-green accent and a refined serif. Reads as credible, calm and institutional. The conventional-but-distinctive choice.

Tone · Established & institutional
Type · Newsreader + Schibsted Grotesk
Palette · Limestone, ink, bottle green
Voice · Clear, confident, third-person firm
View live homepage →
Direction B · Dark

The Search

An evolution of the draft you already made — the dark editorial, brass-on-ink palette and your father's quote, taken to production quality with a full structure. Reads as distinctive, personal and memorable. The maverick-advisor choice.

Tone · Personal & distinctive
Type · Fraunces + IBM Plex
Palette · Ink, paper, brass
Voice · First-person, narrative
View live homepage →
Direction C · Photographic

Heritage

An editorial, photography-led direction — real imagery of South Australia (Adelaide Hills, heritage sandstone, the coastline), a serif body, no monospaced fonts, and fluid sizing that composes on full-width screens. The "not-AI" pass: no numbered sections, no tracked-out labels.

Tone · Editorial & rooted in place
Type · Fraunces + Newsreader (serif body)
Palette · Oat, espresso, terroir green
Voice · Established, third-person
View live homepage →

Live previews render above. All three are self-contained, responsive and ready to deploy. · See the original Claude draft for reference.